The Ministry of Sports, Culture and Heritage launched the “Work For Pay” Kshs. 100 million stimulus package for artists, actors and musicians at the Kenya Cultural Centre. This is in line with the Executive Order issued by H.E President Uhuru Kenyatta on 6th April 2020, directing the Sports, Arts and Social Development Fund to avail Kshs. 100 million to cushion those in the creative industry during the period of the COVID-19 pandemic.
The funds will be distributed through a campaign dubbed ‘TOGETHER AT HOME’ spearheaded by Government Agencies and Departments, as stipulated by the Regulations establishing the Sports, Arts and Social Development Fund. Artists from different creative sectors will be required to produce works that entertain and educate Kenyans and the world on the safety and health precautions to stop the spread of COVID-19. These artistic productions will be carried through various assets set up by the Ministry of Sports, Culture and Heritage such as “KULTURE TV” and other collaborative media outlets.
“This campaign will use entertainment to centralise three crucial aspects of our society: the importance of new avenues for work, creative community education and sustained mental well-being for all Kenyans during this period. The Kshs. 100m is therefore not a reservoir of free funds, but a provision to educate, innovate, sustain and improve our output as a sector.
The objective is to continue developing and nurturing talent to ensure that the sector remains a significant contributor to our economy post-COVID.” said CS Amina Mohamed during the launch.